Like 4Kids' English dubs of anime, this dub included many changes to the series' plot, names, music, as well as other edits, mainly censorship and additional dialogue and humor, in order to make the series more marketable to much younger age demographic, thus creating an alternate Winx Club continuity entirely separate from the original. It officially premiered on Fox on the 4Kids TV programming block, formerly known as the FoxBox, on May 22, 2004, and on the The CW's CW4Kids on July 18, 2009. This is the second English dub of the series, produced by 4Kids Entertainment, who acquired the rights from the show's production company, Rainbow, to broadcast the series in almost every English-speaking territory worldwide. Winx Club is one of several English dubs of the show of the same name.